Marco Foley is the chair of Fair Trade Music international, the independent, not-for-profit organization backed by more than 500,000 music creators from around the world. He is also brand strategist at the Screen Composers Guild of Canada and managing director of 652South Ltd, a communication agency specializing in creative and cultural industries
Prior to this, Marco worked as a session musician, had leadership roles in marketing and design, and held European communication director positions in Fortune 500 companies, international corporations and award-winning PR bureaus. Here he led strategy and creative teams, managed exhibition events over three continents, and devised messaging, copy and design for hundreds of press releases, brochures and reports.
At 652South, Marco has partnered with non-profit clients to devise and support campaign strategies that have helped change authors’ rights legislation in three countries. He has produced analysis and high-value copywriting that provoked global debate on cultural remuneration. He has also delivered websites and print collateral to represent millions of creators in discussions with government culture ministers, the EU commission, the UN, WIPO and UNESCO. He has also worked with CISAC and CIAM since 2013 and is a regular contributor to its annual Global Collections Report, the industry’s leading creator royalty analysis.